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In the golden age of streaming, there are dozens of services all vying for an audience while the old services slowly fall to the waist side. Each streaming service promotes an exclusive genre or having the latest flicks for you to view at home, but we'll see most flounder as the majority of new business do. Cinemax has kept up with its action-packed content while staying up-to-date in the era of Netflix-styled entertainment and has expanded its content to include original programming as well as features not found in other companies. There is a reason they are still popular and strongly supported by subscribers. They say the era of cable or premium cable is over but Cinemax continues to demonstrate how wrong that is and I'm going to tell you why.

One-way Cinemax has kept its competitive edge by offering itself as an app that can be installed on any device from your T.V. to your smartphone. Don't worry if you already have a cable provider, Cinemax is also provided through DirecTV, Xfinity, U-verse, and a host of other services beyond the major ones. I'm sure you've guessed that since Cinemax is offered as an app that it could be available as an extension on things like Amazon Prime and you would be one hundred percent correct. If cable isn't your thing and you prefer a single service that also works with specialty channels, Cinemax is still available to you. It can be your Amazon Prime action go-to.

The versatility offered isn't bound to how you can watch but also the genres that exist, while Cinemax is known primarily for action movies and late-night adult entertainment, they've branched out over the years to include all kinds of flicks. Cinemax still has its scheduled movies and shows as it always did, but it has expanded into streaming with MaxGo. Rather than waiting for a movie to play long after bedtime, you can watch at your leisure. So why the scheduling? It seems to me that many are still accustomed to television time rather than ready to view on any device. I think it's smart to keep a traditional format available for these people.

Beyond sticking to their reissuing of the latest theatrical releases and traditional scheduling format, they offer a host of original programming. Cinemax's programs aren't relegated to an endless parade of action, for instance, The Knick is an early 20th-century period-medical drama centered around a fictionalized version of Knickerbocker Hospital in New York. While Knick is no longer creating new episodes, the extraordinarily popular Strike Back is going strong. This spy-drama is based on a novel and follows a secretive arm of the British Defense Intelligence service. Beginning in 2010 and just wrapping its 6th season entitled Retribution, each season contains a central story with an over-arching evolution of characters and story-line.

Cinemax has been around for long enough to where they'll have access to flicks and funding before the newer streaming companies, still popular enough to show popular theatrical releases immediately after they've left the theater. This is one of the reasons why people choose to stick to traditional cable or include Cinemax in their streaming service. The viewing revolution offered by Netflix and Hulu only extends so far, they have yet to compete with this level of access. An example of this is the original Mike Judge Presents: Tales from the Tour Bus.

Mike Judge is a remarkable talent best known for Beavis and Butthead and King of the Hill, and now continues his legacy on Cinemax. In Tales from the Tour Bus, he has called on his animation skills to bring us interviews with well-known country-stars and those who knew them best delivered in cartoon fashion. The show isn't all animation, but animated reenactments of the stories told as well as featuring archival footage of performances, rare photos, and behind the scene tapings. Original shows like these are exclusive to Cinemax, the features beyond programming make it an enticing must-have in any cable or streaming service.

Many companies shy away from adult entertainment, fearing to upset some viewers or groups. Cinemax understands that a variety of adults enjoy movies and shows that cater to appetites not fit for public viewing and they do not shy away from that. Besides having family locks available on almost all services and televisions now, Cinemax schedules these movies late at night. Unless you have MaxGo, then you can stream whatever you'd like on any device, any time of day. It's obvious that this company trusts its subscribers with responsible viewing, keeping whatever they deem inappropriate from ages it would inappropriate for. To me, it is a plus being treated like an adult who can make my own choices.

With this powerhouse of original programming, watching however and whenever I choose, as well as at a reasonable subscription rate, I'm happy to count Cinemax among my streaming services. They're the perfect combination of old-style scheduled viewing with unlimited access to the titles they carry, not to mention they're still unafraid of appealing to adult audiences. Entertainment providers like Cinemax are institutions for a reason and they'll go on demonstrating that they're a force to be reckoned with in this new era. Out with the old and in with the new does not apply to them, but adaptability certainly does.