Amazon Instant is formerly took over from Lovefilm after a buy out . It's closest to Netflix in terms of content and blockbuster hits, however availability is currently limited. It has many great exclusive series such as Vikings and Under The Dome. Advantage over the competitors is that it also has a library of films that you can rent in addition to the 100s of free films and blockbuster hits.
Being Amazon they offer their service on most devices, this is just a screen shot from the desktop version, as you can see it has an impressive selection of movies and tv, with many series being exclusive, for example TURN and Vikings , both hit tv shows.
If you are already a user of amazon for shopping it simply gives you an option to signup with your amazon account, meaning no credit card details and instant access as well as easy cancellation.
There is some confusion with many about this service, you may notice when browsing the library that some are asking for you to pay to rent, well lets clear this up. If the desired film or program has a 'prime' sign attached it means it is included in your free trial or your monthly subscription (if you decide to keep the service.) This is probably where it trumps netflix as it has all movies you could possibly ever want to watch within its library.
It is hard to understand why it is not yet as popular as netflix but after much testing and research we conclude that its perhaps not as simple to use as netflix. Although still very easy, it is only available in 3 countries at present UK ,US and Germany.
They are also so confident that you will keep the service they even sent us an email reminding us of the end of our trial period, we of course kept it.